CONSULT / BRAND POSITIONING
Give your offer a clearer place.
Give your offer a clearer place.
Give your offer a clearer place.
Positioning work for service businesses whose offer has evolved faster than the story around it. Bring your audience, value and language into the same conversation.
Positioning work for service businesses whose offer has evolved faster than the story around it. Bring your audience, value and language into the same conversation.
Positioning work for service businesses whose offer has evolved faster than the story around it. Bring your audience, value and language into the same conversation.
WORKING FRAMEWORK
An offer that holds together.
An offer that holds together.
An offer that holds together.
AUDIENCE
Who it serves
Who it serves
A specific person with a specific need.
VALUE
What it changes
What it changes
An outcome the service can actually support.
PROOF
Why it is credible
Why it is credible
Evidence that supports the promise.
01
01
Understand the context
Understand the context
Understand the context
Review who chooses your service, which alternatives they consider and what creates hesitation. We use the material you already have before identifying gaps that warrant further research.
Review who chooses your service, which alternatives they consider and what creates hesitation. We use the material you already have before identifying gaps that warrant further research.
02
02
Build the positioning
Build the positioning
Build the positioning
Define the audience, the job your service helps them do, your point of difference and the evidence you can support. Translate this into a short positioning statement and a messaging hierarchy.
Define the audience, the job your service helps them do, your point of difference and the evidence you can support. Translate this into a short positioning statement and a messaging hierarchy.
03
03
Put the language to work
Put the language to work
Put the language to work
Apply the direction to an offer page or sales conversation. The engagement focuses on strategy and messaging; visual identity, advertising and website implementation can be scoped separately.
Apply the direction to an offer page or sales conversation. The engagement focuses on strategy and messaging; visual identity, advertising and website implementation can be scoped separately.